Part of the problem with disrupting the hospitality industry (or any industry, for that matter) is that if you are successful, others will emulate. The changes sparked by Airbnb and online travel agent (OTAs) like Expedia cannot entirely be patented or trademarked – if they could, an army of lawyers would slap down any encroachment on its business model. As it stands, all they’ve done (aside from creating billion dollar brands) is open the door. They’ve shown the world that hotels and hospitality can be reimagined.
It should come as no surprise that some of the biggest and most innovative hotel groups are doing a whole lot of emulating or re-imagining themselves. Call it what you will: The swelling coffers of online travel agents, the dynamic disruption created by Airbnb, and the massive growth of the global travel industry have caused some major pieces on the chessboard to move.
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(Credit – https://tophotel.news)