💻 Most of us have heard of social media marketing, and many of our member businesses have some kind of social media presence. At CFAS we understand there sometimes aren’t enough hours in a day, so we’ll give you the main reasons why social media should be a key part of our members’ marketing strategy in 2020.
Why not have yourself a quick break, grab yourself a hard-earned hot drink, and digest our top 7 reasons to use social media marketing in 2020 for CFAS members!
Reach New Potential Customers
Let’s start with one of the classics. Millions of people are active on social media every day, some of whom will be interested in your product… They just don’t yet know you exist! In fact, 60% of Instagram users say they discover new brands through the platform.
Social media marketing is an ideal way to increase brand awareness – whether it’s organically (costing nothing), or through paid advertising. Relevant hashtags, location tagging, social feeds, and engaging with your competitors’ followers are all great ways to increase your reach.
And what’s the best thing about social media marketing? You can do all this right from your phone.
Keep Your Brand Front-of-Mind
Whether it’s potential or existing customers, trade contracts, or end users, social media marketing is a great tool for keeping your brand in the spotlight. With so much to think about day-to-day, it can be easy to ignore the importance of an effective working environment.
CFAS members can use social media platforms to entertain and connect with their clients, ensuring you’re top of mind when they come to purchasing new commercial furniture.
Increase Website Traffic and Sales
So you’re reaching new potential customers and engaging with your current ones. What will be the outcome of this? More visits to your website and increased sales, of course!
Social media marketing is a great tool for optimising all stages of the sales funnel, from awareness and consideration through to conversion and referring.
Keep tabs on what people are saying about your brand, helping you to highlight the good things and smooth out any complaints.
If you’re well established there’s a good chance someone’s already talking about your brand, so why not add to the conversation? Customers love seeing the human side of the corporate world – Yorkshire Tea do this brilliantly!
As well as knowing what others are saying about you, end users use social media to interact directly with brands. This could be to ask questions about a product, make a complaint, or to say thanks.
Harvard Business Review recently concluded that brands who don’t respond to their customers on social media can damage their bottom line.
Learn About Your Customers
Social media platforms provide lots of free data about who is interacting with your brand, helping you fine tune your customer persona. Plus, using techniques such as UTM tracking you can see over time which platforms are leading to the most leads or sales!
This will help you understand where to concentrate your social media efforts, and make decisions on where to invest in paid advertising.
Keep Track of Competition
Last but not least, there’s no better way to keep an eye on your competitors than on social media. They’re likely to be telling their followers about new developments or products, and you can keep pace with problems or pain points that you could step in and solve.
So there we have our top 7 reasons to use social media marketing in 2020 for CFAS members. If you’re already a member and don’t have your link to submit posts, contact us for a reminder – and if you’re not yet a member, learn more about our amazing social media packages, member benefits, and how we can help your business grow!