Why Should I Become a CFAS Associate?

man sketching at desk cfas

CFAS has become a leading light of information, and has always been at the forefront of innovation.

Alan Boyle, Director

CFAS is proud to be a central hub that provides a valued and impartial service to both trade and non-trade Associates. It was founded in 1987 from a vision to provide advisory services to the commercial furniture trade – assisting Manufacturers, Dealers and Service Providers.


pie chart showing breakdown of cfas journal recipients

When developing our services, it became apparent from our associates that a regular publication was required to provide them the opportunity to promote their products and services to interested parties within their sector.

With five publications annually, the CFAS Journal and Mini Journal provide impartial, engaging and thought provoking articles,
product releases and industry news. Our Journals spotlight the commercial furniture industry, and the challenges and changes affecting our sector. Articles in our Journals inform and promote Associates to thousands of subscribed end-users, and also include seasonal showcases, annual industry events, and pertinent editorials.

You can view our CFAS Autumn Electronic Journal free of charge here.

The CFAS Website

cfas homepage

Our website provides the resources to reach a vast audience, gaining complete product range exposure and enabling you to target warm opportunities.

Each of our Associates are invited to upload an online product catalogue. This acts as a Search Engine promoting your business, enabling the right customers to find you – reducing wasted time and enabling higher sales conversion rates.

Front page banners are a fast and effective way of creating brand recognition, enabling you to raise the awareness of your product or service to every visitor to the CFAS website.

Additional Services

CFAS can offer a full package, or Associates can cherry-pick the services they require to help them grow. Options include the creation of marketing design, graphics design, printing, and of course the direct mail out. Direct mail supports other marketing efforts by merging traditional and new technology, ensuring a cohesive marketing campaign and creating brand awareness across every medium.

men chatting in workshop cfas

Membership Packages

CFAS provides a fantastic forum to showcase our products to potential customers. Their online tool is easy to use, so visitors can search for the type of products they need or browse a for specific manufacturer. To boot, the team at CFAS are friendly and always willing to help which makes doing business with them so easy.

Sam Rylands, Durable (UK) Ltd.

With three membership tiers available, there is an affordable package available for businesses of all sizes.

Bronze Associate Package

In our Bronze Associate Package, you will be allocated space for your company logo and URL in every Journal. You will also have access to our first class advice and support services, free directory listings, one brochure in our Brochure Hub, and discounted rates for our range of other packages.

Discounted packages with CFAS include product launches, graphic design, direct mailings, and consultancy among others. Learn more about the additional benefits our Associates receive in our My Services Brochure.

Silver Associate Package

Silver Associates are entitled to all our Bronze benefits and more. They will receive greater visibility in our Journals, enhanced website and social media listings, and larger discounts for our additional services.

Gold Associate Package

As well as all of the above, recipients of our comprehensive Gold Associate Package will receive a complimentary quarter page advert in each of our Journals, 15 online product listings, three online brochures, plus two free months of front page banners on our website.

Extra services are heavily discounted, with the additional benefit of unlimited posts, logos, images, and videos across our substantial social media following.

To learn more about why now is the perfect time to become a CFAS Associate, visit our Join Us page or get in touch today:

Phone: 0845 388 7973
Email: enquiries@cfas.uk

CFAS Brochure Hub + Check Your Inboxes

We are pleased to announce our CFAS Autumn Electronic Journal will be arriving in your inboxes this week!

Don’t forget to ensure that all those in your company who may be interested have signed up to receive the Journal. To do this, you just need to ask them to visit www.cfas.uk and a pop-up will allow them to fill in their details. You can also sign up by clicking the link at the top of the page.

Once it goes live you’ll also be able to find it prominently displayed on our website, so you can share the page with anyone!

CFAS Brochure Hub

The CFAS Brochure Hub is a a product directory for our Associates to promote their products.

The Hub provides our Associates a facility to upload complete marketing collateral. This could be a company brochure, product guide, case studies, specification sheets or even awards and accreditations. It provides your potential customers access to your marketing literature, increasing your visibility and making their life easier.

cfas brochure hub

Why upload your brochure to the hub?

“In the Catalogues4Business survey, customers respond to catalogues as part of their strategy, with catalogues having the power to drive sales: 59% of their sales had been directly attributed to a catalogue, and they have driven a 29% uplift in web sales.”


With the CFAS Brochure Hub you will reach a large online audience, gaining complete product range exposure. You’ll reduce the risk of losing potential customers too, as they have direct access to your full product literature at the click of a button. This will help you capture their attention when their intent to purchase is at its greatest.

Catalogues are a powerful tool for driving traffic to your website. We do not set any limits to the size of your brochure, so you are welcome to upload your full product portfolio – increasing awareness of your offering and in turn increasing your opportunity value.

What do our Brochures look like?

Brochures are displayed as a professional flipbook (with or without pricing) to suit the needs of your company.

The CFAS Hub page contains:
• Your brochures (viewable on desktop, tablet, and mobile devices)
• Direct links to your website
• Email contact form to help potential clients reach you easily
• Social media sharing links
• Email sharing link, ideal for sending direct to prospective customers

Learn more

The CFAS Brochure Hub is one of the key services we offer to our Associates. If you’d like to learn more about the Hub, any of other of our fabulous membership benefits, or if your company is considering joining CFAS, please get in touch with us today.

anish kapoor quote

Journal Launch + Content Marketing with CFAS

Entries for our CFAS Autumn Electronic Journal have now closed and we have been delighted by the response. Packed with insightful articles, product releases, and industry news, this unique electronic edition of our sector’s leading publication is launching w/c 19th October.  This autumn we are reflecting these changing times by discussing adaptation and the use of open space by our members. 

If you’ve not yet signed up, be sure to subscribe for free by scrolling up and clicking the button in the top right of the page. Join over 23,000 recipients from across the commercial furniture spectrum, including:

• End users

·       A & D

·       Dealers

·       Education (schools, colleges and universities)

·       • Leisure and hospitality

·       British Manufactures

·       UK agents for Foreign manufacturers

·       Facilities management

·       Procurement specialists

·       HR Managers

·       Government sectors (HMRC, MOD, prisons, local and central government)

• IT

• Transport

• Banking

Content Marketing with CFAS

Have you heard of content marketing but don’t know how to get your message out?

CFAS is an ideal platform to boost your social media presence. It can help you build your brand’s trustworthiness by aligning yourself with the commercial furniture industry’s leading light. 

Do you have an idea for a longer-form article that is relevant to your clients, perhaps explaining the benefits of one of your products, or answering some common questions about your service? This is content marketing in a nutshell. By providing information such as this you are showing your company knows its stuff, while keeping you at the front of your customers’ minds. 

We always strive to re-share quality content by our members to thousands of followers across our social media accounts. So if you have written an article you’d like others to see, be sure to tag us in your posts or comments! View our social channels below:


CFAS Social Media Package

cfas social media services

Our social media package is best for companies whose customer base is technology focused, so their main line of promotion is through online and social media channels. 

Our package includes:

• CFAS website banner with click through to your website. Banner can be updated if required each month.

• CFAS live news feed: Weekly entries consisting of up to 100 words, image and logo. All feeds are published on the CFAS website, LinkedIn, Twitter, Instagram and Facebook feeds.

• Social media shot: A whole page advert directed to all CFAS online contacts, and those that have subscribed to our online services.

• CFAS Brochure Hub: Up to 10 pages per brochure, providing online coverage of products on our Brochures page.

• CFAS Product Hub: CFAS online product catalogue, displaying a vast selection of Associates’s creations.

A Dealer Group with a Difference

PEM Business – A Dream, A Goal, A Plan


After talking to our Associates and uncovering what challenges they face, we identified reoccurring issues of either lack of time, or lack of expertise. Some have the capability to carry out tasks and/or projects but not the TIME. For others, they lack the experience, expertise or ABILITY to achieve what they want, with often, no need to permanently employ these resources.


To help our Associates, OFAS has partnered with a Business Consultancy Service who offer a range of solutions to meet your needs:


Consultancy advising – Contractor doing – Interim covering

~ Use as a Consultancy service with analysis, advice and recommendations

~ Use as a Contractor service carrying out activities and cross training

~ Use as an Interim service covering critical roles in your organisation


Having the benefit of hiring in this expertise as and when you need, provides you with security to overcome challenges, providing you with the flexibility to PLAN or REACT, whatever the circumstance. Plan when you most need help, such as development of Sales & Marketing Strategies in preparation for your new financial year. Or quickly react to sales opportunities such as an ’ideal’ Tender Proposal being released where you require support to project manage, compose narrative and hit the deadlines of the tender response, without having your day to day business suffer due to increased workload.

There are no retention contracts required, yet you have the flexibility and access to Furniture & Interiors industry expertise, working on an hourly, daily or weekly rate, always suited to your business requirement.

Please do contact OFAS for your discount referral to PEM Business, our partner business consultancy service

Paula Marshall – Business Consultant
Tel: +44 (0) 7825083706
Email: pembusiness@outlook.com

Rubicon Interiors

De Raat UK

Our Company

De Raat UK is part of the De Raat group of companies, one of the largest manufacturers of security safes and secure storage in Europe. Based in Ellesmere, Shropshire we hold stock to help us meet our customers delivery lead time expectations. At De Raat we pride ourselves on manufacturing and supplying high quality product supported by excellence in after sales customer service.

Our Products

De Raat supplies ‘off the shelf’ security safes but also bespoke, tailor made security solutions to meet your specific needs. Our Customer Service team will help select the right product for you and if you have a unique requirement, we will try our best to accommodate it…anything is possible!


De Raat understand that delivery service and lead times are very important to our customers. We provide next day delivery for all stock items below 100kg, and between 2-10 working days for stock items above 100kg. Customers can benefit from a position and bolt down service that is provided by our expert delivery partners.

Our aim is to provide a reliable service you will want to use again and again.


AMA Research


AMA Research has been established as a specialist provider of market research information for the building, construction and home improvement and furniture industries for more than 25 years. Since 2017, AMA Research is part of Barbour ABI, a leading provider of construction intelligence services.

With over 150 reports available, AMA is widely recognised as the UK’s leading specialist provider of published research within this sector. Services include:

  • Published market reports and databases
  • Business and consumer surveys
  • Bespoke market research and consultancy

All reports are researched, analysed and written by marketing professionals with experience of the industry and AMA’s clients include many of largest suppliers and distributors of building and home improvement products in the UK and abroad.

Associates of OFAS will receive a 20% Discount – Call OFAS for your discount code.

Contact details:

Montpellier House
Montpellier Drive
GL50 1TY

t: +44 (0) 1242 235724
e: sales@amaresearch.co.uk
w: www.amaresearch.co.uk

Superstat Dealer Group

Superstat Dealer Group

At Superstat we have one single objective – dealer growth – if we don’t achieve that then we are not doing our job properly and it’s as simple as that! We focus on sales. Sales online, sales off line, repeat business and new orders – so it’s no wonder Superstat dealers are growing faster than those outside the group.

All of our initiatives, products and services are interchangeable, whether you are looking to take your business forward online, want to increase margin or want some consultancy to take your business to the next level, you can access it all as a member of the group.


The best marketing support.

Connect with your customers through targeted marketing and promotions, with effective lead generating solutions to drive business growth.


A team of people that you can trust.

With 20 years’ experience and a proven track record in delivering dealer growth, superstat gives you the resource to accelerate the growth of your business.


Buying power that counts.
Benefit from £100 million of purchasing power, allowing you to pass on consistent savings to your customers and maximize profit.


Whatever you want to achieve, we’re with you.


Call: 0113 391 1100

Email: team@superstat.co.uk

Website: www.superstat.co.uk

Facebook: www.facebook.com/SuperstatGroup

Twitter: twitter.com/Superstat